Founded by industry veteran Julian Paik, Paik Studio partners closely with brands to build merchandising strategies tailored to their specific goals, markets, and stage of growth. Drawing on deep experience in product planning, pricing, and assortment building, the studio delivers end-to-end support—from line architecture and SKU optimization to market execution and sell-through analysis.

Paik Studio takes a hands-on, highly customized approach, refining product strategy to align with real market demand while improving margin, efficiency, and scalability. The focus is on practical structure, clear insight, and measurable results—helping clients create stronger collections, enter markets with confidence, and grow sustainable, profitable businesses.